The changes on the ground that have taken place in the last two years are considerable – from overhauling airport security to armed police on horseback patrolling the beaches.
And yet, for all these changes it was something else which convinced the customers I spoke with to return – simply, that if Thomas Cook was happy to reinstate its programme, then Tunisia must be safe.
Two friends who had never been to Tunisia before said they “trusted Thomas Cook to have done all the necessary security checks for them”. Another couple added: “Once Thomas Cook said it was OK we were more than happy to come back”.
