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Dominica promo aims to revive tourist trade

Marketing
James Chapple
23 June 2018

Dominica is open for business again after the ravages of Hurricane Maria last September – and it wants travellers to see how the island and its people have got back on their feet.

ReDiscover Dominica Coral Fish

The Discover Dominica Authority has launched its ReDiscover Dominica campaign, with hotels and businesses offering incentives to encourage visitors back to the Nature Island.


Through their contribution to the local economy, visitors can help the country on its path to recovery, says the island’s tourist authority.


Tourism officials for the Caribbean destination have been working closely with partners to negotiate deals on accommodation and a range of popular activities.


The campaign is due to run in all of Dominica’s major source markets, including the UK.