While Freedom will continue with marketing point-of-sale material, social assets and direct mail, January will see members receive “sale now on” messages supported by suppliers, with physical assets delivered in a box.

The box will include the sale messages on posters, bunting, balloons, flyers and invitations and staff badges, with social assets to support.

Moving forward, marketing will be more focused on segmented point of sale that suits the business. Options will include a cruise sale in a box, a river cruise/touring sale in a box, a long-haul sale and so on.

Meanwhile, the group is gearing up to launch a “fun”, disruptive Personal Travel Advisor recruitment campaign in January “for travel people”. “If you have friends in the industry and go to an event or are talking to ex-colleagues, please refer them to us,” said Matt Harding, interim head of Freedom.

Other updates are the launch of a web-based selling system and training this month focused on preparing for peaks, while post-peaks Freedom will be working with Vertical Systems to offer technology consultations focused on the member’s needs.

Harding added live chat would be rolled out to more departments and customers next summer.

Abta LifeLine will be the charity Freedom supports in the year ahead – including a “raffle in the sky” on the return flight from Lapland and a walk up Snowdon in the spring. The Warwick Conference Centre in Coventry was unveiled as the location for the group’s conference next year, running from December 1-3.