A series of four radio adverts will encourage listeners to book with an Abta member, while also increasing understanding of Abta’s support and expertise.

The adverts, which are expected to reach more than six million listeners, will each target a different audience.

The family-orientated radio advert will air on Heart, while young people will be reached on Capital, and over 55s on Classic.

The fourth brand advert will be broadcast across all three radio stations, and will provide an overview of the benefits of booking with an Abta member. 

The radio campaign will be followed by an online campaign on YouTube, which will run between January and February 2019.

Victoria Bacon, Abta’s director of brand and business development, said: “As we move into 2019 people’s thoughts are turning to booking holidays for the year ahead and we want to remind them of the importance of booking with an Abta member, to ensure they travel with confidence.

“I would encourage all Abta members to get behind the campaign by using the Travel with Confidence logo in their advertising.”