Marketing

Tap into top insights at latest Abta Travel Trends event

Customer booking patterns, top tips on marketing strategies and how to utilise artificial intelligence are some of the insights that will be shared at the Abta Travel Trends conference later this month.

How to market a small travel agency on a budget

Marketing your agency doesn’t need to feel like a minefield, says travel business expert Jason Palmer

Agency launches fee-based appointment-only offshoot

Artisan is part of Travel Four Seasons and will charge clients a set fee to cover the advisors’ time

Luxury travel company launches VIP club for top advisors

The Suite Club will have just 28 members who will be offered a number of benefits and resources

New Global Travel Collection member to use personal image to promote travel advisory

Black Voyage founders say their brand’s personable image is already proving integral to its success

The question every new luxury advisor should ask their client

A luxury advisor has revealed the one thing she always wants to know from clients after 25 years of industry experience

The US destinations luxury travellers could be heading to in 2025

Brand USA has doubled down on its commitment to supporting the country’s lesser-known tourist destinations

Selling travel to Gen Z: “TikTok is the new Tripadvisor”

Travel brands can’t avoid TikTok if they want to successfully target younger consumers

Top trends for 2025 revealed at TTG Luxury Travel Summit

From changing lifestyle habits of 50+ solos to sleep-enhancing stays, travel compnies should be looking to a range of lifestyle trends to inform brand behaviour and developments

Kellie Samuda launches new business for homeworkers with former ITC boss

The industry veteran has launched Travel Seen Collective, a business to support homeworkers build their digital profiles, with Jen Atkinson

Knightsbridge Circle’s new boss shares top priority ahead of expansion

Industry veteran Hannah Westaway joined the luxury concierge company in September

Illinois’ luxury hotels see business boost after Midwest campaign launch

The Midwestern state is making major investment in its luxury tourism offerings.

Barrhead Travel brand ‘must evolve if it is to attract new customers’

‘We’ve got to evolve and modernise,’ Barrhead sales and marketing director Nicki Tempest-Mitchell tells TTG as the Scottish independent plans a 50th anniversary makeover

The Antarctica alternative agents needs to know about

A British tour operator is the only company operating private flights for leisure travellers to Antarctica and is boosting its trade presence

Barrhead Travel to host Dragons’ Den-inspired competition to mark 50th anniversary

The agency’s sales and marketing director Nicki Tempest-Mitchell told Barrhead conference delegates everyone in the business would able to participate

How to make the most of your digital marketing with limited resources

Andy Headington, chief executive of specialist digital marketing agency Adido, shares practical tips and advice for homeworkers and small independent travel agents

Luxury advisor calls for industry action on 'non-professional' agents

Amanda Teale of Minerva Private Travel has urged the industry to introduce mandatory training for advisors.

The luxury hotel collection is looking for new members across the UK.

Travel Seen acquires 'hidden gem' agency with £12 million turnover

The move will bring the social-led travel group’s value to £20m.

Celebrity Cruises claims first with pre-registration for 2026 voyages

Celebrity Cruises claims an industry first initiative with the opening of a pre-register of interest for selected 2026 departures for agents and their clients

Carrier launches tool to help advisors make better bookings

The luxury tour operator has unveiled its 70-page brochure of recommendations for hotels and destinations.

Fears of massive discounting recede as package prices 'hold'

High prices appear to have put some agents’ clients off last-minute getaways this summer, while others have been prepared to pay the premium for some sun following the Euros, the general election and amid the coolest summer for nearly a decade

Explora Journeys' ‘industry-first policies’ pay off for trade relations

The MSC Group-owned luxury cruise line is determined to support agents as it prepares to launch its second ship, Explora II, in September

Luxury agency's fam trip rules for homeworking trainees revealed

Designer Travel takes its trainee advisors on at least one fam trip during their 12 month intensive course