Back in March, Classic set out plans to simplify its B2B model by combining its trade-facing Classic Collection Holidays and Classic Package Holidays brands. This followed parent On the Beach Group’s distribution deal with Ryanair and the subsequent departure of chief executive Andy Freeth.
Classic Collection to ramp up trade activity next year after 'transformative' 2024
Marketing
Ilaria Grasso Macola
3 December 2024
Classic Collection has pledged to ramp up trade activity next year after completing a six-month transition back to being a single agent-focused brand, promising more fam trips and educationals, as well as new training resources and marketing assets.
Morris-Green: 'Our business is built around travel agents, and has been for the past 35 years'
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