Karen Simmonds, founder of London agency Travel Matters, says receiving her Open Water Lifeguard Qualification in 2021 has allowed her to expand her product offerings and reach a whole new clientele.
She now holds annual luxury wild swimming retreats, which complement the agency’s main portfolio of bespoke adventure holidays.
Simmonds, a self-described ‘evangelist’ for cold water swimming, describes the desire to complete the course as both personally and professionally motivated.
