Perhaps I can help. Around 80 senior travel marketers recently gathered for the first Travel Marketing Huddle.
It was organised by the Daily Telegraph and our travel marketing collective Llama, to consider what’s influencing customers in a world that refuses to slow down.
Panellists and speakers included dnata Travel Group UK chief executive Lesley Rollo, Visit Jersey chief executive Tricia Warwick and TikTok’s head of travel Hannah Bennett, among others, dug into and debated what’s coming next for travel marketing.
So here’s what I think it all means for agents, and what I think they can learn.
