With the obvious caveats of climate change, conflict and consumer confidence, the mood is – guardedly – optimistic after several difficult and dreary Januarys.
A good summer, calmer economic outlook and oodles of capacity has given agents and operators good reason to think 2025 could be just like – or even better than – the good old days of 2019.
How then should a travel agent, eager to maximise efficiency, increase sales and enhance customer satisfaction as an engine of repeat business in the future, be organising their marketing as the most important time of the year approaches?
