Kuoni believes a new brand identity will lift it out of “a sea of sameness” and widen its appeal beyond just special occasion holidaymakers.
Duguid likened Kuoni's choice of yellow to Champagne brand Veuve Clicquot
A yellow colour palette, plus a redesigned logo, will feature in shops, brochures and online from January. Kuoni is also absorbing its North America by Kuoni and tailor-made Alfred by Kuoni sub brands.
Kuoni managing director Mark Duguid said research showed the operator needed to expand its appeal beyond honeymooners and those travelling for significant occasions.
Mark Duguid: ’It’s my job to make Kuoni a lot more contemporary and relevant’
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