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Auria Travel unveils luxury cruise brand targeting customers seeking 'tailor-made experiences'

Agents
Harry Kemble
29 May 2026

Auria Travel has launched a premium cruise brand it says has been created “for discerning travellers seeking a more elevated and highly personalised cruise journey”.

Auria Travel Founder Markus Kendall-Young
Credit: Auria Travel

Auria Travel Founder Markus Kendall-Young hopes to scale up the Cruise Luxe brand in the coming months (Credit: Auria Travel)

Cruise Luxe will sell tailor-made five-star and above ocean and river cruise experiences with business class flights, private chauffeur services, handpicked hotels, exclusive excursions and touring, VIP transfers and bespoke pre- and post-cruise stays.

Initially, Cruise Luxe will operate alongside Auria Travel using the company’s existing sales and support infrastructure. Markus Kendall-Young, Auria Travel Founder and Director, said he plans to expand the Cruise Luxe team as the brand grows.