Allerton-Griffiths joins APT from Kuoni, where she held the same title, bringing 25 years' industry experience across sales leadership, team development and commercial.
In her newly created role with the river cruise and escorted touring specialist, she will be tasked with driving retail growth and deepening the group's partnerships with agents. She will lead APT's retail sales team, working closely with consortia, agency groups, independents and homeworkers.
Allerton-Griffiths will also have oversight for strategic partnerships, while her remit also includes increasing agent engagement and ensuring they are equipped to sell APT Luxury and Travelmarvel.
