Katie Hughes joins the river cruise and escorted touring specialist from Fred Olsen Cruise Lines, where she held the role of field-based account manager. She took up her new post on Monday (16 February).

Riviera said Hughes brought extensive trade and cruise industry experience having previously held roles with Tui, Cunard and the Travel Innovation group.

"Katie has built a strong reputation for driving commercial performance, building long-term partnerships and delivering high-quality engagement initiatives," said Riviera.

In her new role, she will help Riviera increase engagement with agents in the north, provide support for agents working with Riviera and help them strategically grow their business with the operator.

Amanda Docherty, Riviera's head of UK trade, said: “Katie’s passion for the industry and proven track record in building high-performing relationships will be invaluable to Riviera. We can’t wait for her to get started and I’m excited to see how Katie will shape this role going forward."

Hughes added: "It’s an exciting opportunity to represent a brand which delivers exceptional River Cruise and Touring holidays, and I’m looking forward to contributing to such a passionate and collaborative team.”