Elstob takes up her new position this week, working across Globus's Cosmos Tours, Globus Journeys and Avalon Waterways brands.
She will work alongside Head of Trade Marketing Nicola Cook on co-operative marketing campaigns, trade communications, agent engagement initiatives and marketing resources.
She brings more than 10 years' travel and aviation experience, including roles in marketing, sales and commercial account management.
Most recently, Elstob worked for The Travel Corporation as Partner Marketing Manager for TTC Tour Brands in the UK and Europe, covering the role on a maternity basis during Alice Boden's leave.