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TTG 30 Under 30 alum Allie Mason named ITT Trailblazer of the Year

Awards
Dea Jusufi
23 July 2026

TTG 30 Under 30 alum Allie Mason has been named ITT Trailblazer of the Year 2026 in recognition of her work championing neurodivergent inclusion across the travel industry.

Allie Mason, ITT Trailblazer of the Year 2026
Allie Mason

Her work has included national journalism, trade guidance and public speaking, with Mason also writing a forthcoming book aimed at helping neurodivergent travellers

Mason, a copywriter at Cirencester-based Steppes Travel, received the award at the Institute of Travel & Tourism's Summer Party at the Houses of Parliament on 21 July. The accolade, part of the ITT Future You Awards, recognises an individual who has driven diversity, equality and inclusion within their organisation, the wider industry or education.

Alongside her copywriting role, Mason has become a prominent advocate for improving the travel experience for neurodivergent people, highlighting barriers including sensory overload, unclear information, communication differences and concerns around disclosing access requirements.