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Tui ends sponsorship of Married at First Sight UK following rape allegations

Tui
James Chapple
21 May 2026

Tui UK and Ireland has ended its sponsorship of hit Channel 4 show Married at First Sight UK after two women alleged they were raped during filming.

A Tui aircraft bearing the Tui logo
(Credit: iStock / Photofex-AT)

Tui has cut ties with Married at First Sight (Credit: iStock / Photofex-AT)

The allegations were aired during a BBC Panorama investigation, which was broadcast earlier this week. A third woman told the BBC they were subject to a non-consensual sex act while taking part in filming the show.

Tui struck up a partnership with the UK edition of the show in 2024; this was extended last year to cover both Married at First Sight UK and Married at First Sight Australia content.

After Panorama aired, Tui initially said it had paused its sponsorship activity while it reviewed the content of the Panorama investigation and "the serious allegations" it raised.