The agency said feedback from members had identified "clear desire for a renewed approach to business support" that better reflects and meets the needs of franchisees, who range from industry newcomers to experienced travel professionals.
"The business recognised the need for a flexible support model capable of meeting a variety of business needs and ambitions," said GoCruise & Travel.
One immediate change is a simplified proposition for prospective franchisees, which will in future see GoCruise & Travel offer two start-up packages for new starters.
