Wendy Wu Tours will assign dedicated business development managers to Scotland and the North West, and has also appointed its first national account manager.
Until now, the two regions have been managed as a single territory, covering 50% of the UK. Recruitment is under way for two new roles after the operator recorded a 35% uplift in sales from the north and Scotland, outpacing its national average increase of 20%.
The new BDMs will spearhead regional campaigns aligned to local departure airports, replicating Wendy Wu’s Irish model using bespoke flight-inclusive offers.
