While great service is likely to be the biggest factor in creating repeat custom, in a competitive market, loyalty schemes can be a handy extra motivator. Agents with successful systems for rewarding bookings share some varied ways that work for them.
LOUNGES FOR LOYALTY
Holidays by Design started a loyalty scheme at both its Brigg and Cleethorpes branches in January 2024. Customers receive an aeroplane stamp on a card for each booking. Three can be redeemed for a half-price airport lounge pass or six for a free pass. Alternatively those reaching 12 stamps, can claim £200 off their next booking.
