Between May and December the line will host more than 500 agents on its Ambience and Ambition ships at eight regional ports. 

Tilbury, Newcastle, Dundee, Edinburgh Leith, Liverpool, Belfast, Bristol and Falmouth all feature in the ship visit programme. 

At each ship visit, Ambassador’s trade sales team will give agents an introduction to the brand and an overview of the line’s sailings.

They will also take a full ship tour and have a four-course lunch or afternoon tea. 

Head of distribution Nicola Harper said: “We know there is nothing like seeing and experiencing a product first-hand. The overwhelming success of our 2023 ship visits proved that there is still a huge appetite within the agent community to get a taste of the ‘warmest welcome at sea’. 

“The whole Ambassador trade team is looking forward to welcoming over 500 valued trade partners and friends onboard Ambience and Ambition as we showcase our incredible premium-value offering.”

Ambience visits

16 May 2024 – Tilbury
26 September 2024 – Tilbury

Ambition visits

2 May 2024 – Bristol Portbury
3 May 2024 – Falmouth
11 June 2024 – Liverpool
12 June 2024 – Belfast
15 July 2024 – Liverpool
16 July 2024 - Belfast
15 August 2024 – Edinburgh
21 August 2024 – Newcastle
22 August 2024 – Dundee
28 August 2024 – Newcastle
26 November 2024 – Tilbury