The 2025 sailings on American Queen, American Countess and American Empress last between seven to 16 days.
American Queen and American Countess will cruise the Mississippi, Ohio, Cumberland and Tennessee rivers, while the American Empress will sail the Snake and Columbia rivers.
The digital brochure excludes pricing and a trade call to action so agents can send it directly to customers with tailor-made quotes and their own contact details.
In 2025, the line will focus on themed “experiential” cruises.
Jazz Themed Experiences, Mardi Gras Themed Experiences and Holidays on the River Experiences will also feature in the new programme.
All new bookings made before 29 February will receive an early booking discount saving of up to $3,500 per stateroom and guests will receive a $100pp shore excursion credit and $100pp onboard credit.
Michelle Daniels, Light Blue Travel’s commercial director, highlighted the benefits of boosting trade engagement, saying: “We launched our first dedicated trade brochure last year, alongside video-based e-learning online training courses and incentives.
“These initiatives resulted in an upturn in trade engagement and an increase in trade sales.
“We hope the 2025 brochure will build on that success.”
She outlined plans to strengthen trade support further by adding more training modules and producing new digital marketing assets.
