Starting 1 March, Griffiths will be responsible for APT and Travelmarvel’s key accounts, building volume with “fledgling partners” and identifying new relationships with wholesalers.
APT said the creation of the national account manager role is “integral” to the company’s 2024 sales strategy.
Currently, 70% of APT and Travelmarvel’s business comes via agents.
In addition to finding a replacement for Griffiths, APT and Travelmarvel are also looking for a new business development manager for northern England, Scotland and Northern Ireland before Koral Lipton leaves the business at the end of next month.