Royal Caribbean International’s UK boss says the line’s official partnership with the Eurovision Song Contest will enable the brand to access “new audiences”.
Ben Bouldin will take up a new role with Royal Caribbean International in August, heading up the brand in China
Ben Bouldin, Royal’s EMEA vice-president, pushed for the line to strike a deal with the renowned singing competition after he struggled to source tickets last year.
In May 2023, Liverpool hosted the 67th Eurovision contest on behalf of Ukraine.
Despite Bouldin failing to secure tickets, he decided to contact the competition organisers about Royal becoming event partners.
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