Bouldin will lead the day to day business operations in the country, overseeing the sales, marketing and commercial teams.
He said: "It is a significant chance for me, both personally and professionally and I’m honoured that Royal Caribbean sees me as the right candidate to steer and grow the business in such a key region for the brand."
The move means Bouldin and his family will move to China in August.
Bouldin joined Royal Caribbean as director of sales for the UK & Ireland in 2014. Prior to his current EMEA vice-president role, he was overseeing sales and marketing as UK and Ireland managing director.
