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Celebrity Cruises launches structural review of sales and marketing teams

People moves
Harry Kemble
9 June 2026

Celebrity Cruises is carrying out a structural review of its sales and marketing teams across multiple regions including the UK and Ireland.

Celebrity Apex ship docked up with Lisbon city landscape in the backgroun
Celebrity Cruises

Celebrity Apex ship docked in the Portuguese city of Lisbon

The line - part of Royal Caribbean Group – confirmed proposed changes will help "align our sales and marketing functions more closely across markets".

It added: "We regularly review how our teams are structured to best support the brand. As these discussions are ongoing, we have nothing further to share at this time."

Claire Stirrup currently heads up the UK, Ireland and EMEA markets for the line, while international markets are led by Giles Hawke.