The programme builds on the launch late last year of cruise-only holidays with Celebrity Cruises, Norwegian Cruise Line and Royal Caribbean International. MSC Cruises is listed as another supplier alongside Celebrity, NCL and Royal.
On the Beach expands into fly-cruise and stay market and reveals first itineraries
Ocean cruise
James Chapple
16 June 2026
On the Beach has put its first fly-cruise and stay packages on sale – six months after vowing to "disrupt" the UK cruise market.
iStock / Florida Chuck
Norwegian Cruise Line is one of the 12 lines On the Beach is offering
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