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Panache Cruises hits £50m revenue – and swiftly makes workplace pledge

Agents
Harry Kemble
16 June 2026

The boss of Panache Cruises has vowed to "double down" on further improving its working environment after achieving the "huge milestone" of £50.1 million in revenue over the last 12 months.

James Cole founded Panache Cruises in 2020
(Credit: Panache Cruises)

James Cole founded Panache Cruises in 2020 (Credit: Panache Cruises)

During the same period, the Chorley-based business also generated over £1 million earnings before interest, taxes, depreciation and amortisation and grew its headcount from 72 to 110.

Panache Cruises Chief Executive and founder James Cole predicted the agency would become the world's largest retailer of luxury and ultra-luxury cruises by 2031.

Cole said: “The progress we’ve made in the last 12 months goes way beyond just record sales figures. Every business with ambitions to scale sustainably has to be built on fantastic foundations.

“Our foundations are the three Cs: colleagues, customers and cruise lines, and that has never changed.