UK and Ireland sales director Claire Stirrup said the programme was part of the line’s efforts to work with trade partners “closer than ever before”.
Some trade marketers joined ship visits last year as plans around the programme were finalised.
At the line’s Agent Appreciation Awards in central London on Thursday (11 January), trade marketing team members were present just days before the official launch of the Marketing Partner Programme.
Stirrup said: “Yes, we need to train and work with frontline sellers, but of course we’ve got a lot of new people to educate in the trade.
