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Celebrity to operate river cruises after agreeing 10-ship deal

Cruise
Harry Kemble
28 January 2025

Celebrity Cruises has ordered 10 river ships and it will begin taking bookings this year.

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Richard Thompson believes Celebrity Cruises has the chance to shake up the river market for the better

The premium cruise line said it would bring “the elevated design and sophistication of the Edge series ocean ships to the river”. 

Celebrity River Cruises’ debut programme will feature sailings on Europe’s "most iconic rivers" from 2027. 

Jason Liberty, Royal Caribbean Group president and chief executive, said: “With about half of our guests having experienced or intending to vacation on a river cruise, we know they will enjoy Celebrity’s elevated offering on the river."

Celebrity’s river ships will "give guests 360 degrees of breathtaking views, every moment will be designed to immerse guests in the beauty of the journey", the line added.