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Royal boss hints Silversea could soon follow Celebrity and launch river ships

Royal Caribbean
Harry Kemble
29 January 2025

The boss of Royal Caribbean Group has strongly suggested other brands within the group could launch river cruise products following Celebrity Cruises’ proposed entry into the market.

  • Celebrity River Cruises to start in 2027 with 10 ships by 2029.
  • Celebrity targets ultra-luxury market with European river focus.
  • Royal Caribbean aims to keep customers within its ecosystem.
  • Celebrity’s river ships to feature Edge series design sophistication.
Jason Liberty Royal Caribbean Group.jpg

Jason Liberty suggested Royal Caribbean Group would likely order more Celebrity River Cruises ships in the coming years (Credit: Royal Caribbean)

Royal Caribbean president and chief executive Jason Liberty on Tuesday (28 January) pledged his support for the river sector, and revealed more details about Celebrity’s surprise announcement hours earlier.

Liberty explained how Celebrity hopes to launch two 180-passenger river ships in 2027 with four more arriving in 2028 and another four in 2029. Celebrity River Cruises will launch on European rivers before expanding onto other waterways.