Desert Days sailings, which are available to book now, begin from Doha and feature maiden calls to Bahrain, Dubai, Khasab, Sir Bani Yas Island and Abu Dhabi. The first departure is on 9 November.
Chief commercial officer Lee Haslett said the programme represented “a massive opportunity” for UK and Irish agents.
Speaking on a media call on Tuesday (9 January), Haslett said: “We think that the programme is a massive opportunity for travel agents because there’s really strong airlift available [to the UAE]. This is a really strong winter sun destination for Brits.”