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Oceania Cruises 'bakes' gratuities into cruise fare following agent feedback

High street
Harry Kemble
9 January 2024

Oceania Cruises has included pre-paid gratuities into all UK and Ireland bookings after agents urged the line to change its fare structure. 

Jason Worth, Oceania Cruises, September 2023.jpg

Jason Worth believes customers want 'simple messaging' when it comes to how passengers pay gratuities (Credit: Oceania Cruises)

International sales vice-president Jason Worth said “every” agent he had spoken to had asked for gratuities to be included.  


The move comes just six months after Oceania launched a new fare system – called Simply More – with more benefits for customers. 


Worth said Simply More’s “nice and simple messaging” was “well received” by customers and had persuaded the line to look at including gratuities into the fare. 

“We believe UK guests want the simple messaging to cascade through to gratuities,” Worth said. “After all our trade partners are trying to get customers to book.