Speaking after the line's 50th anniversary events programme got under way in Strasbourg, UK sales director John Fair revealed the French cruise line had achieved three successive years of "double digit" growth in this market.
Fair told TTG: "In the eight years I've been at CroisiEurope, we have doubled the size of the B2B database. We've got 3,000 agents on our trade Facebook page. We're now interacting with agents on a daily basis.
"Having this extra BDM is about having that experience and more people on deck to reach more agents. My ability to reach people is limited – I can only spend so much time on the M1."
