Odell will be responsible for “maximising opportunities” across every booking channel and “deepening valued travel partner relationships”, the luxury line said.
Previously Odell held the position of senior vice-president and managing director, Asia Pacific, for Norwegian Cruise Line Holdings (NCLH) brands Oceania Cruises and Regent Seven Seas. Prior to that, he spent more than 17 years at Silversea, where he was Europe and Asia Pacific president.
In his new role, he will report into Regent’s president Andrea DeMarco.
“I’m thrilled to welcome Steve back into the Regent family. His insight, knowledge and contacts within the luxury travel space will continue to allow us to position Regent for long-term success,” said DeMarco.
“Steve will be supported by an already strong team of sales leaders as we aim to empower and invest in our valued travel partners around the globe as together we take Regent to new heights.”
Odell added: “The growth of the Regent fleet represents a tremendous opportunity for our fantastic travel advisors around the world, and I look forward to growing our luxury cruise business together.”
His appointment follows the promotion of Paul Beale from UK senior sales director to UK sales vice-president.
The line said: “Paul played a pivotal role in continuing to nurture Regent’s relationship with their trusted travel partners and this promotion comes as a recognition of his significant contributions to the company.”
“During my time here, we have successfully positioned Regent as an industry leader in the luxury cruise market in the UK,” Beale said, adding: “I’m incredibly excited to assume this new responsibility and I am committed to maintaining high standards in providing an enriching experience for our trusted travel partners in the UK and continuing to recognise that their success is integral to our own.”
