The “For a greater beauty” campaign will air in more than 30 countries, including the UK on Channel 5 and video on demand and will also be seen on out of home, print media, digital and social media.
Beauty, represented in the ad by a voice, invites the audience to immerse into the world’s destinations, into nature and into experiences on and off board.
The ad was filmed on MSC World Europa, one of the 22 ships in the MSC fleet.
Antonio Paradiso, MSC Cruises’ UK and Ireland managing director, said: “We are extremely excited to launch our new brand campaign in the UK which goes live today across multiple media channels.
