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Cruise.co.uk partners with Not Just Travel to widen cruise-and-stay package distribution

Agents
Harry Kemble
5 January 2026

Specialist OTA Cruise.co.uk has partnered exclusively with Not Just Travel to sell its cruise-and-stay packages through the UK travel trade for the first time.

Tony Andrew and Steve Witt
Credit: Cruise.co.uk

Cruise.co.uk managing director Tony Andrews and Not Just Travel's co-founder Steve Witt have joined forces to sell the specialist OTA's cruise-and-stay packages (Credit: Cruise.co.uk)

The expansion, effectively immediately, comes amid increasing demand from consumers and also agents wanting access to Cruise.co.uk products.

The new distribution channel will initially just run through Not Just Travel, the specialist homeworking network which is part of Hays Independence Group.

Cruise.co.uk, whose parent company Victoria Travel Group was acquired by Hays Travel last summer, revealed cruise-and-stay packages would open up to the wider travel trade at a later stage.