The expansion, effectively immediately, comes amid increasing demand from consumers and also agents wanting access to Cruise.co.uk products.
The new distribution channel will initially just run through Not Just Travel, the specialist homeworking network which is part of Hays Independence Group.
Cruise.co.uk, whose parent company Victoria Travel Group was acquired by Hays Travel last summer, revealed cruise-and-stay packages would open up to the wider travel trade at a later stage.