Each fam trip will depart from Southampton and visit either Rotterdam, Zeebrugge, Hamburg or Amsterdam. 

On each trip Cunard will host 20 travel agents who will stay in balcony cabins or Princess Grill Suites. 

Agents can attend drink receptions, immersive training sessions, a speciality dining experience and shore excursions on the fam trips. 

WiFi, hotel and dining service charges will be covered by the line. 

The fam trips depart on 28 August on Queen Anne; 11 September and 13 October on Queen Mary 2; and 15 November on Queen Victoria. 

Agents can register their interest via Cunard’s trade loyalty platform Shine Rewards Club for any of the four sailings apart from the 11 September departure to Zeebrugge, which is invite only. 

UK sales director Tom Mahoney said: “These familiarisation trips will provide invaluable insights into the incredible Cunard experience and what makes us truly unique. 

“We appreciate how important it is for agents to get onboard, and with this announcement and our comprehensive ship visit programme, we want to demonstrate an unprecedented commitment to our trade partners.”