The high street store in Guildford, Surrey, also houses Celestyal Travel's call centre as well as five new agents who all report into Janet Parton, managing director of Celestyal Travel UK.
The agents are responsible for managing bookings, travel and brand education for both trade and retail customers.
Celestyal said a "key feature" at the store is the agent training excellence centre, designed to host workshops, product training and networking sessions for UK-based trade partners.
Celestyal's senior leadership team, VIP guests and the Mayor of Guildford Howard Smith attended the launch event on Saturday (6 September).
Celestyal Travel managing director Janet Parton with Guildford mayor Howard Smith outside the new Celestyal Travel store on Guildford High Street in Surrey (Credit: Celestyal Travel)
Parton said: “This new store is much more than a retail outlet - it’s a hub for inspiration, education and support. Alongside welcoming customers, it gives us a dedicated space to work more closely with our agent partners, offering training and hosting events that help them feel confident in selling Celestyal Travel.
"Coupled with our new UK call centre, it underlines our long-term investment in the UK trade.”
Celestyal Travel is an extension of the year-round cruise company, Celestyal, which specialises in cruises to the Greek Islands, Mediterranean, the Adriatic and the Arabian Gulf.
It offers fully commissionable packages that are dynamically priced and fully customisable to each guest.
All holiday options include return flights from the UK, pre- and post-hotel stays on a bed and breakfast basis, a cruise, transfers, all meals, soft drinks with meals, WiFi, port fees and gratuities on the ship.
Each tailor-made travel package booked will also provide guests with access to the Celestyal Travel VIP scheme, which includes a host of at-sea benefits such as priority cruise embarkation, a daily barista poured coffee from Café Nation on Celestyal's ships and priority disembarkation for shore excursions.
