To enter the incentive, agents must register their interest via the line’s trade loyalty platform Shine Rewards Club and make as many bookings as they can before 20 May 2024.

 
Agents can earn bonus entries by watching the Facebook Live broadcast on P&O Cruises travel agent page at 6pm on 24 April as well as joining the Homeworker Happy Hour at 11am on 14 May. 

The sailings depart on 7 September and 2 November and mark the largest number of travel agents to sail on P&O Cruises as part of a booking incentive, “underscoring the ongoing commitment to supporting agents”, the line said.  

Agents on the September sailing can explore the Norwegian fjords, while those on the later sailing will visit northern European cities. There will be interactive training sessions for agents onboard both sailings. 

P&O Cruises sales director Ruth Venn said: "We are incredibly excited to launch the Shine at Sea programme as part of our Shine Rewards Club – we can’t wait to give 100 travel agents the unique opportunity to immerse themselves in our world of cruising on Iona. 

"Providing first-hand experiences onboard our ships will arm agents with the knowledge and confidence to become experts in selling P&O Cruises to their clients, so agents should get booking asap.”