Uniworld’s UK boss Chris Townson believes the river sector still has a discounting problem despite rival lines insisting that agents had turned a corner and current price points were correct.
Chris Townson argued that work still needed to be done to maintain strong pricing levels
Speaking to TTG at the Clia RiverView conference in Amsterdam on Tuesday (12 March), where discounting has again been a hot topic, Townson said the ultra-luxury river line’s team saw seven-night sailings priced at around £1,200 in January.
River cruise bosses raised concerns about pricing last year because although discounting initially attracts bookers, ultimately there’s a feeling that customers won’t book again when prices go up.
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