Jason Liberty, the company's President and Chief Executive, said booking behaviours have changed significantly in recent years, with the Middle East conflict continuing to change the way consumers book.
He said: "Ten years ago we would typically have to discount for close-in demand. Today, we're able to increase our pricing."
The shift helped drive stronger-than-expected second-quarter performance, with close-in demand, particularly for Caribbean sailings, pushing net yields up 1.2% year-on-year.
