Saga says it is trading in line with expectations following an “exceptional start” to 2024 for its ocean and river cruise sales.
Booked load factors for ocean cruise currently stand at 83% which is ahead of last year (Credit: Saga Cruises)
Booked load factors for ocean (83%) and river (78%) are ahead of the same point last year, while booked revenue is 14% up on a higher number of passengers.
Group chief executive Mike Hazell said: “Our ocean cruise business has traded exceptionally well," although he added Saga’s insurance market "remained challenging".
"Looking ahead, we are focused on driving sustainable business growth in a capital-light way, while growing our customer base and deepening our connections with those customers.”
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