Despite only being Royal Caribbean International’s senior sales director for a matter of weeks, Aaron Langford has already set his sights on one particular target.
He wants to instigate a shift in mindset among British holidaymakers and, in turn, grow the UK and Irish cruise market. “I want to lean into shorter cruises alongside a bigger vacation,” he says.
“We want to start thinking about being in the holiday market camp rather than just being a cruise company, and there’s a lot of opportunity to do this with the trade."
