Rainer will take over at HX, formerly Hurtigruten Expeditions, while current Hurtigruten Group and HX chief executive Daniel Skjeldam will transition to a role as a board member in Hurtigruten Group.

Hurtigruten said the reorganisation would allow HX to fully focus on the global expedition cruise market.

“Gebhard’s appointment represents a clear focus and investment on delivering HX’s strategy and financial plan and represents HX advancing towards full autonomy with its own executive leadership team and board," it said in a statement.

Skjeldam added: "We have now set the right direction for HX, both when it comes to introducing a new brand and establishing and executing the first parts of the new long-term strategy. 

“With the split between Hurtigruten and HX in its final phase, I believe the timing is ideal to bring in a dedicated chief executive for HX to develop the company to its full potential."

Prior to joining HX, Rainer was chief executive of Sandals Resorts International. He takes up his post on 15 July. 

He said: "I’m thrilled to embark on this journey with HX and to contribute to our shared vision for expedition travel that is mindful, responsibly low-impact, and considerate of our surroundings.

"The opportunities ahead are truly exciting, and I look forward to leveraging HX’s strengths to drive innovation, growth, and positive impact in the expedition travel industry."