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'Ship just got real': Ex-Classic chief Si Morris-Green to lead new cruise offering from On the Beach

Cruise
Harry Kemble
4 November 2025

On the Beach has expanded its offering with the launch of cruise-only holidays from three lines – Celebrity Cruises, Norwegian Cruise Line and Royal Caribbean International – just over a month after it shuttered its B2B operation.

On The Beach's Si Morris Green
Credit: On The Beach

Classic Collection's former B2B director Si Morris-Green will lead On The Beach's cruise offering (Credit: On The Beach)

Si Morris-Green, former B2B director at Classic Collection, which was closed by On The Beach in late-September, will stay on with the group to lead its cruise division.

On the Beach confirmed it plans to expand its cruise offering further "in the coming months" with deals and full cruise packages from other cruise lines.