Sanger-Horwell will start as director of cruise at Travelpack on 1 May and will be responsible for the company’s existing B2B cruise product, while also having a specific focus on expedition and smaller boutique cruises.
In addition, she will develop Travelpack’s packaged cruise products and provide the trade with “innovative ideas and marketing collateral” to help agents effectively communicate cruise sales opportunities to clients.
Travelpack hopes Sanger-Horwell can support travel agents sell more expedition and boutique cruises as “many of whom lack the necessary contracts and product knowledge to sell these experiences confidently”.
