The line’s Make it on Tui River Cruises incentive will give a handful of agents the chance to experience its newly refurbished Nile ship Tui Al Horeya.
The seven-night round-trip sailing from Luxor will depart on 20 March 2025, calling in Edfu and Kom Ombo as the voyage heads towards Aswan.
It will be hosted by representatives from Tui River Cruises, and will also feature flights, transfers and tips, as well as all-inclusive board.
The incentive, which got under way on Tuesday (27 August) and will run through to 31 December, will see five agents earn places on the sailing.
They will need to log eligible Tui River Cruises package bookings via a digital form, with Tui poised to create a leaderboard so agents can see how they’re getting on.
Agents can take advantage of promo code RC300 to save their clients £300 per booking on select European river cruises departing between 25 March 2025 and 31 October 2025, when booked by 1 October 2024.
Katy Berzins, head of TUI River Cruises, said: “This is a first for us and a really great step as independent agents are hugely important to us."
Berzins said winning agents would experience a "unique trip" and have the opportunity to immense themselves in "the complete end-to-end customer experience".
