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Windstar Cruises takes steps to cement place among key UK market players

Windstar Cruises
Harry Kemble
18 May 2026

Windstar Cruises is making several strategic moves to further establish its UK market presence this summer ahead of the naming of Star Explorer in London next year.

Windstar Cruises
Credit: Windstar Cruises

Windstar has launched its first season of ex-London short cruises on the recently refreshed Star Pride which completed dry dock earlier this month (Credit: TTG Media)

The small-ship boutique line hopes to soon secure consumer bonding with Abtot which will allow customers and third-party agents to book a fully-protected cruise.

In the coming months, Windstar plans to attain an Atol licence which would enable the line to sell flight-inclusive cruises. The moves will “open up the door for substantially more UK agents to contract directly with Windstar”, said the line.