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Catalonia invests in promoting its culinary heritage

Destinations
Katherine Masters
8 November 2024

Its capital Barcelona has the World’s Best Restaurant, and now Catalonia wants to cement its reputation as the world’s best gastronomic region

Montserrat Abbey

Montserrat Abbey will celebrate its 1,000-year anniversary in 2025 © iStock / OlyaSolodenko

Catalonia is gearing up to be World Region of Gastronomy in 2025. It’s a distinction awarded by the International Institute of Gastronomy, Culture, Arts, and Tourism (IGCAT).

Speaking to TTG at WTM this week, Arantxa Calvero, director of the Catalan Tourist Board, said the recognition would help explain Catalan cuisine to the world: “Catalan cuisine is based on tradition and innovation – they don’t compete – they come together to make a greater brand for Catalan cuisine.”

She added that the tourist board was working with tour operators, such as Pura Aventura and Wexas, to develop more gastronomic itineraries.