Its new 164-page Discover the US brochure echoes the format of Prestige’s other bespoke long-haul brochures, including Canada, Australia, and New Zealand.
It features self-drive tours, escorted tours, rail journeys, cruises, motorhomes, car and motorbike rentals, wildlife viewing and excursions, plus a range of accommodation options.
Programme manager Denise Hunn, who established Prestige’s Canada programme, said: “Leveraging our Canadian expertise, we’ve included cross-border itineraries, an area not well promoted in the market.
"Our team has extensive travel experience in the US, as well as Caribbean Islands and Bermuda, enabling us to combine these regions with US tours or offer them as standalone holidays.”
A sample Deep South self-drive itinerary leads in from £2,400pp departing in April 2025. It includes return economy flights to New Orleans, returning from Nashville, plus nine nights’ accommodation and car hire.
Prestige is planning “at least two” agent fam trips in 2025, with other marketing initiatives including webinars and events in the works.
As a launch incentive, all bookings and enquiries for the US made until the end of July will be entered into a prize draw to win one of three £100 gift cards for TGI Fridays.
